This episode delves into the importance of intent, intensity, and impact in achieving desired outcomes. Lee introduces the concept of the three I's - intent, intensity, and impact - as key factors in determining the success of actions and conversations. Listeners are encouraged to look inward, assess their approach, and strive for greater effectiveness in their interactions to achieve the desired impact. KEY TAKEAWAYS Intent, Intensity, and Impact: The three I's discussed in the podcast are crucial for achieving desired outcomes in business interactions. Clarity of Intent: Having a clear purpose and motivation before taking action or engaging in conversations is essential for success. Intensity and Frequency: Applying the right level of conviction and doing so consistently are key factors in making a significant impact. Reflect and Learn: Analysing the gap between intentions and outcomes provides an opportunity for reflection, learning, and improvement. Personal Responsibility: Emphasising the importance of taking ownership of one's intent, intensity, and frequency to drive impactful results. BEST MOMENTS "Are you really putting enough in? Do you have clarity of intent of all of your interactions, of all of your conversations, of all of your actions?" "Intent is personal to us. Impact is what happens as a result of our intentions."  "If your intent is the motivation and purpose for your action and conversation, if you have that conversation or do that action and you do it with enough intensity, feeling, strength behind it..."  "So, intent is around motivation or purpose of your actions or conversations. Intensity is the level that you apply, I guess, of your conviction of your action, of your conversation."  "Often we look through the window at other people and think that actually they have not done what we expected them to do, so they are in the wrong. I believe it's down to the inputs that we put in..." HOST BIO You can contact Lee Houghton on 07813342194 [email protected] https://www.linkedin.com/in/lhoughton/ For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses. In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material. Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.