What do values have to do with your business? Isn’t business just about making money? Danny Iny, CEO and founder of Mirasee and author of Teach and Grow Rich: Share Your Knowledge to Create Global Impact, Freedom and Wealth, shares his reflections on how values can enrich an entrepreneur’s life as well as become a core competitive advantage. In this episode of Business Reimagined, you’ll discover: What business is really about (hint: it’s not just about money) The key indicator that sets apart great online courses (and other products) from mediocre ones How technology has made it virtually impossible to conduct business without ethics and transparency A simple barometer to determine, at any given time, whether you’re conducting business with integrity Why online course creators have the exciting opportunity to empower people, not as a cause that’s tacked onto their business, but as its core effect Listen to this episode to discern what it means—and what it takes—to build a business that’s aligned with your values: Key Points:  01:30 - The opportunity for many to experience the magical convergence of making an impact in the lives of people and doing so profitably 03:46 - The true meaning of growing “rich” 06:38 - Game theory and how it relates to conducting an ethical business 10:56 - Danny’s his definition of business 13:55 - The exciting opportunity for online course creators 14:13 - Consequences for online course creators who don’t really care about their students’ outcomes 17:04 - How Danny lets his values guide his business behavior 19:38 - An example of how ethical behavior pays off in unexpected ways 25:42 - Danny’s advice to entrepreneurs who want to build businesses in alignment with their values