Recently there was an infographic that compared the number and types of media outlets today with 5 years, 10 years and 20 years ago; the advertising landscape today is daunting! If you’re thinking of advertising, you’re faced with more media and more choices than ever before. And most options range from the ridiculous to the absurd. It’s harder than ever just to make an impression; now imagine how hard it might be to establish your brand’s credibility! You might think it almost impossible to break through the clutter… but you’ll be happily surprised to know that in this overly complex world there’s an oasis of freedom from media insanity – My Guest, Rick Smith steers this media organization with the sole purpose of helping their clients achieve breakthrough presence and credibility… and that’s what this week’s show is all about… so keep your ears tuned here for the beauty of simplicity in media! we boil it down to 3 simple rules for you to follow! So easy!