Steven Xiao, associate professor of finance and managerial economics at the University of Texas at Dallas, joins the Business Scholarship Podcast to discuss his paper Do Consumers Care About ESG? Evidence from Barcode-Level Sales Data. The paper was co-authored with Jean-Marie Meier (University of Texas at Dallas), Henri Servaes (London Business School), and Jiaying Wei (Southwestern University of Finance and Economics). This episode is hosted by Andrew Jennings, associate professor of law at Emory University, and was edited by Brynn Radak, a law student at Emory University.