This Week Lessons Learned including the kick off of our new one-time only live online training class "30 Secrets in 60 Minutes' for speakers, authors, and content marketers that we're hosting on October 24th. The course teaches you the 30 secrets that are actually producing the top results for the top 2% of all content marketers worldwide.  We also dig into event ticketing products and tools. We really talk about the impact Paypal and Google Checkout have on whether or not your event will be a success or drive you to bankruptcy. We also talk about the Memorial Telethonthis Saturday from 9am-noon AZ time on BSRN for Travis Merrick to raise money for his family and to bring awareness to the horrifying disease that claimed him called Pemphigus, a disease that a number of Gulf War I veterans have fallen prey to. Also covered: Google Hummingbird, Facebook Ads Algorithm Update, Pinterest Article Pins, Influencer Marketing and Guest Blogs. Show Overview What if you could learn one thing each week that improved your overall business performance by 1% per year. That would mean that after one year you could literally improve your business by more than 50% and all it would take is to learn from the lessons you are already being taught but are probably ignoring as you race ahead to put out more fires. This show is all about fixing that by taking two hours out of your week to share your lessons and the lessons of our other listeners so we can all learn and improve even faster. And you know what that will mean before long? That we'll all have a lot fewer and easier fires to put out!