Welcome to the Business Strategy podcast. In this episode, Steve Coughran discusses a framework that allows teams and organizations to implement agile strategies that mitigate against market risk, differentiate from the competition, and drive desired outcomes. Initiatives, Actions, and Results, or IARs, are rooted in patterns and make strategy a habit by providing a methodical approach to assigning ownership and accountability, setting Initiatives to build advantages, designing Actions to advance Initiatives, and measuring Results. Steve acknowledges that strategy can be daunting and disheartening, often becoming convoluted, too ambitious (or not ambitious enough), and lacking ownership. However, IARs help alleviate these challenges by establishing strategic patterns and a streamlined process to simplify and optimize strategy. Steve emphasizes that ingrain strategy as a habit enables proactivity rather than reactivity. While creating and acting on an outsized strategy requires significant effort, smooth implementation is facilitated by making strategy habitual. Through IARs, Steve explains how listeners can establish discipline and build strategic patterns that drive simplicity and ease in execution, define long-term Initiatives focused on building advantages for the organization and delivering value to the customer, align Actions to Initiatives, and measure progress and adjust accordingly. Tune in to this episode to learn more about how IARs can help you address the challenges of strategic planning and achieve your desired outcomes. Links: Do you have ideas or feedback to share? Email me at [email protected] To learn more about us, visit:  https://www.coltivar.com/ Check out our free masterclass "The Surprising Path to Excellence". Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. Support the show