In the podcast episode titled "The Customer First Approach to Strategy," host Steve Coughran engages in a thought-provoking conversation with Debbie Levitt, Chief Experience Officer at Delta CX. This captivating discussion delves into the power of adopting a customer-centric strategy and its potential to enhance various aspects of business performance. By placing the customer at the heart of strategic decision-making, organizations can experience a boost in sales, heightened engagement levels, improved employee morale, and an overall increase in firm value. The episode provides valuable insights and practical advice for businesses looking to prioritize the customer experience in their strategic endeavors. Links: Do you have ideas or feedback to share? Email me at [email protected] To learn more about us, visit:  https://www.coltivar.com/ Check out our free masterclass "The Surprising Path to Excellence". Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. Support the show