Welcome to another episode of the Business Strategy podcast with your host, Steve Coughran. Today, we'll be delving into why Sam's Club's significant investment in technology, particularly its app, is a game-changer and why you should be following suit. Sam's Club has recognized the importance of streamlining the checkout process and elevating the customer experience through innovative technology. Join us as we explore the four key components of customer values and uncover strategies to integrate similar approaches into your business. Discover how these tactics can not only provide better and more unique experiences for your customers but also contribute to building a stronger brand, fostering loyalty, and creating a tribe of raving fans. If you're keen on staying ahead in the competitive business landscape, this episode is a must-listen for insights into leveraging technology to enhance your customer relationships and drive success. Links: Do you have ideas or feedback to share? Email me at [email protected] To learn more about us, visit:  https://www.coltivar.com/ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. Get Reframing Rich on Amazon >> Support the show