In this week's episode of the "Business Strategy" podcast, host Steve Coughran dives deep into the transformative idea that, in the coming decade, nearly every company will essentially become a tech company. This sweeping change isn't limited to sectors traditionally associated with technology; it spans across industries like plumbing, electrical, advertising, food and beverage, healthcare, retail, and beyond. The dichotomy between tech companies and 'everyone else' is blurring, accelerated by the pandemic's push towards digital and the continuous evolution of artificial intelligence. Today, technology isn't just a part of business operations; it's central to them, making it clear that regardless of the industry, every company is now a tech company at its core. Steve highlights the critical role of technology in enabling businesses of all sizes to adapt, innovate, and remain competitive in a rapidly changing market. The pandemic not only accelerated the adoption of technology but cemented its importance in day-to-day operations and strategic planning. Digital transformation is now a necessity, not a luxury, as evidenced by the projected worldwide expenditure on digital transformation, expected to reach a staggering $3.4 trillion by 2026. Organizations that embrace this shift, particularly those with a chief digital officer or similar roles focused on technology strategy, are significantly more likely to succeed in their digital transformation efforts. Links: Do you have ideas or feedback to share? Email me at [email protected] To learn more about us, visit:  https://www.coltivar.com/ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. Support the show