Welcome back to the Business Strategy podcast, I'm Steve Coughran, your host. Today, we're diving into the core principles that the best founders employ to build remarkable companies. Number one on our list is getting intimately acquainted with your customers. It's astonishing how many leaders fail to engage with their clients regularly. I'm not talking about surface-level chats; I mean meaningful conversations where you ask the tough questions. I once advised a company to survey their custom...