Marc Allera explains how EE went from being an upstart mobile phone brand to a key part of BT and a business with big ambitions for the future. Plus he explains what he learned from launching Sega’s Dreamcast games console and mobile phone brand Three in the early 2000s, which had mixed success. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit offtolunch.substack.com