Watch/listen to this episode first… Follow-up question I received: "So let's say we have an offer like with your example, 3 're-works' over 6 weeks... once you've got the most response from whichever one... when would you actually then launch what you'd been talking about? Would that be your...

This principle has been essential to my success. How do I make great content? By making more content, and observing what spreads. How do I improve my skills? By working with more clients, and noticing who grows the most. True learning comes from action — we build muscles by doing things, not...