Welcome back to Business Unfiltered with Mercer and Jeff Sauer today's topic is Dealing with Market Changes 0:00: Adapting to market changes in business, including technology and competition shifts. Jeff discusses dealing with market changes in the entrepreneurial industry. He highlights the significant changes in the online course industry, including shifts in business models, technology, and user behavior, requiring constant adaptation to stay relevant. 4:24: Adapting to market changes in the digital industry. Mercer dealt with market changes by adjusting his business model, learning new skills, and specializing in analytics. 7:25: Adapting to competition in business by changing delivery models and value propositions. Jeff discusses strategies for dealing with competition in business, including changing delivery models and value propositions. He emphasizes the importance of finding a niche and differentiating oneself from competitors to succeed. 11:50: Adapting to market changes in business and teaching simple concepts to achieve stability and growth. Mercer discussed his approach to dealing with market changes in their business. He emphasized the importance of staying true to his core values and purpose. 17:03: Adapting to market changes in Google Analytics. Jeff discusses the importance of branding in marketing, citing Eric Schmidt's quote that brands are how one stands out in the internet cesspool. He emphasizes the value of investing in branding as a timeless asset, rather than individual marketing pieces that depreciate over time. 21:14: Branding and competitive strategy in the online marketing industry. Mercer emphasizes the importance of branding in creating a unique online presence, and the importance of branding and strategy in navigating market changes and competition. 25:07: Branding and marketing in a rapidly changing industry. Jeff emphasizes the importance of brand in dealing with market changes, citing AI as a commodifying force that can only be differentiated through brand. Listeners are encouraged to think about their brand and how it's perceived rather than simply repeating what others have said about them.