Welcome back to Business Unfiltered with Mercer and Jeff Sauer today's topic is Using Social Media - What's working now? 0:00: Using social media for business, focusing on paid vs organic strategies. Mercer thinks about social media in terms of paid traffic and organic channels like LinkedIn and Facebook groups. Balancing organic and paid strategies is crucial for success, with email marketing being a valuable channel. 4:16: LinkedIn's growth as a professional networking platform. Mercer appreciates LinkedIn's focused conversation and engagement opportunities, seeing it as a potential gateway to social media for those who are new to it. He has noticed an increase in LinkedIn events and webinars, which are picking up momentum and engagement. 7:06: LinkedIn's effectiveness for businesses, with mentions of Twitter and Instagram. Jeff discusses LinkedIn as a valuable platform for business professionals, citing its ability to reach a targeted audience and generate leads. He shares his experience with using LinkedIn for professional networking and promoting his business, finding it more effective than Twitter. 11:52: Social media strategy, focusing on YouTube as primary and syndicating content to other channels. Jeff believes successful social media strategies involve choosing one platform and focusing on it. He discusses the importance of having a primary channel and syndicating content across other platforms. 18:05: Leveraging platforms for growth, focusing on YouTube and Pinterest. Mercer shares insights on the success of Mr. Beast, who focused on mastering one platform (YouTube) before expanding to other areas. Pinterest has a "bubble" effect, like LinkedIn, where users act in a certain way and there are fewer trolls. 20:54: Social media platforms and their suitability for different business models. Jeff believes your business model plays a crucial role in determining which social media platforms to use. He advises studying successful social media influencers and syndicating their strategies. 25:51: Social media marketing strategies for business growth. Mercer suggests variety, movement, and attention are crucial in social media, and too many memes can lead to banner blindness and lack of engagement.