Paul is founder and CEO of GloveGlu, a global sports brand that specialises in goalkeeper products and services.  We speak about Paul’s personal and professional journey, from his initial leap into entrepreneurship to creating and scaling GloveGlu. He shares crucial lessons on product development, market analysis, and the significance of adaptability and honesty in business. We discuss business growth, innovation in the sporting goods industry, and share advice for aspiring entrepreneurs. Paul also tell us why lazy product buyers qualify for the big bin of b******t. Chapters: 00:00 Welcome to BWB 00:45 Meet Paul Sherratt: The Man Behind GloveGlu 02:09 Challenges and Triumphs of Scaling a Business 03:25 Exploring the Global Market and Product Innovation 10:22 From Idea to Product: GloveGlu's Origin Story 15:49 Expanding the Market: Beyond Goalkeeping 20:58 Paul's Journey into the Sporting Goods Industry 31:01 Impact of Brexit and Going All In on GloveGlu 34:34 The Entrepreneurial Journey: From Start to Success 35:09 Leveraging COVID for Business Growth 36:08 Innovating Product Lines for Market Advantage 36:41 Navigating Post-COVID Market Dynamics 38:41 Challenges of Protecting Business Innovations 39:12 Building and Managing a Manufacturing Facility 40:17 Facing Industry Challenges and Adapting to Change 42:57 The Power of Perception and Impact of Fitness Trends 44:34 Learning from Past Business Mistakes 51:30 Transparency and Honesty in Business 55:05 B******t in Business - Lazy Product Buyers  59:37 Quickfire Round: Getting to Know Paul Sherratt 01:03:40 Final Thoughts and Advice for Entrepreneurs Paul's recommendations: How I Built This with Guy Raz (podcast) Shoe Dog - Phil Knight (book) BWB is powered by Oury Clark businesswithoutbullshit.me