EP 291 - Simon Goodman is founder of Over the Moo who are leading the charge for recyclable pouches of ethically made bite-sized, dark chocolate coated chunks. We discuss the importance of sustainably sourced ingredients and the brand's commitment to eco-friendly practices. We hear about Over The Moo's future plans, challenges in the dairy-free market and Simon’s transition from a family-owned button manufacturing business to launching an ice cream brand. We also touch on the impact of globalisation, and the significance of innovation in staying relevant. Simon also explains why greenwashing and acronyms qualify for the big bin of b******t Chapters: 00:00 Welcome to BWB 00:27 Diving Into Over The Moo's Dairy-Free Delights 02:54 The Journey of Over The Moo: From Australia to Global Ambitions 06:09 Exploring the Coconut Craze and Ethical Considerations 08:30 Simon's Entrepreneurial Journey and the Future of Over The Moo 15:29 The Challenges and Triumphs of a Family Business Legacy 24:34 Navigating Family Business Dynamics 26:07 The Future of the Family Business and Generational Wealth 30:37 The Challenges of Running a Business and Environmental Concerns 36:41 Advice for Entrepreneurs and Founders 38:18 B******t In Business - Greenwashing and Acroyms 39:37 The Quickfire Round: Getting To Know Simon Goodman 42:00 Reflecting on Business, Family, and Personal Growth businesswithoutbullshit.me Follow us: YouTube Instagram TikTok Linkedin Twitter If you'd like to be on the show, get in contact - [email protected] BWB is powered by Oury Clark