The block sits down with Emil Socialize the Director of Soul Seekers, to get the lowdown on the sneaker trade and investing in trainers as an investment strategy. He speaks of the benefits and challenges of the investment  and how he sees it, if done well you can gain the ups with little downs. With over 30 years experience in the trade we ask questions around its viability and if it can reap better rewards than property. SoleSeekers The Film, the worlds first ever feature length documentary on UK trainer culture makes history documenting the rise of collectors, inspectors and respecters of trainers, affectionately known as “sneaker heads”. People of all backgrounds, races, and religious beliefs, have banded together with one unifying purpose; to find the holy grail of trainers through the appreciation of the trainer/sneaker culture. Award winning Director Emil Socialize (Socialize Media) directs an honest journey of the trainer revolution over the years; cleverly documenting the eras from the Football Casuals during the 70’s and 80’s, 90’s Rave and hip hop culture, year 2k Garage ravers, entrepreneurs, philanthropists and beyond. Soleseekers The Film highlights the importance of music, fashion and UK culture to the UK trainer collectors scene in blended with stories and recollections from avid collectors Such as Kish Kash, Robert ‘Brooksy’ Brooks (Adidas collector), Magdi Fernandes plus others. Soleseekers looks at how the Internet, the reseller markets and bots have changed the way in which collectors collect. The UK sportswear market is worth over £8 billion today and showing no signs of slowing down so it is safe to predict that the UK Soleseekers are here to stay. @buytheblockuk @soleseekerfilms