In Design, refinement is constant. As you move through the process, you’re sharpening your understanding of the problem and subsequently the solutions you devise. Throughout his time at companies like MyArtistDNA, Coursera, and now at Netflix as Lead Product Designer for Global Conversion, Fonz Morris brings a mindset of constant improvement to his work. He says that teams that collaborate throughout the entire process are much more likely to put themselves in the customer’s shoes and start iterating from the very beginning. He also dispels the misconception that data can limit creativity, instead he believes that it allows teams to gauge success in service of refinement.