Traci Howard is a Management Consultant with Attainment Consulting Services and has over seven years of experience working with the unique challenges facing biotech companies - among them, managing change. In Part 1 of this special two-part episode of CABTalks by Synthace, Fane Mensah and Traci Howard discuss the broad industry challenge of implementing the appropriate technologies in the appropriate organizations at the appropriate time, as well as how vendors and tech developers should engage in conversations with their prospective clients. We talk about how vendors and technology developers can segment their audience and tailor their approach to help individual clients meet their research goals. The conversation continues in Part 2, taking a closer look at changes like introducing new technologies can be managed within a life science organization.