This is the 13th episode in the “Errol’s Eye On” series dedicated to Errol Vas providing practical marketing and business advice to startups, small to medium-sized enterprises and large multi-national corporations. §§§ In this episode, Errol recommends that during a recession or downturn in the economy, companies should double-down on their marketing and advertising efforts.  He cited a terrific example from the Great Depression in which the cereal company, Kelloggs, not only increased its advertising expenditures but also introduced the iconic brand, Rice Krispies. Perhaps now for companies to “Seize the Day” and ensure their brand stands out during tough times? §§§ To learn more about Errol Vas and his work, click on one or more of the following links: Errol Vas Business Website | https://errolvas.com Errol Vas Business LinkedIn profile | https://www.linkedin.com/company/errol-vas-com/ Errol Vas Personal LinkedIn profile | https://www.linkedin.com/in/errolvas/ Errol Vas YouTube channel | https://bit.ly/3mzjRa0 Director of Marketing at Diversitech Global | https://www.diversitech-global.com --- Send in a voice message: https://anchor.fm/allen-wazny/message