In this episode, I was joined in the studio by Hanif Joshaghani, the CEO and co-founder of Calgary-based software company, Symend. §§§ There is a lot to unpack from our 40 minute discussion including: [1:40]...finding the “social North Star” [3:00]...Leveraging behavioral science to impact digital interactions [3:40]...providing value to clients beyond initial problem of past due customers [14:10]...”Symend” definition: a fair and transparent way of amending relationships [20:15]...investing in research today that will be realized in 2 years time [22:45]...Black Swan extreme events played out at least 6 times [37:50]...we have people with PhDs, neuroscience, psychology and behavioral science degrees [38:20]...we are experts in how to apply behavioral science to solve interaction in customer engagement problems §§§ To learn more about Hanif Joshaghani and his company, Symend, click on one or more of the links below: Symend ==> Website | https://symend.com ==> LinkedIn | https://www.linkedin.com/company/symend/ ==> Instagram | @symendinc or https://www.instagram.com/symendinc/ ==> Twitter | @SymendInc or https://twitter.com/SymendInc ==> Facebook | @symendinc or https://www.facebook.com/symendinc §§ Hanif Joshaghani on LinkedIn | https://www.linkedin.com/in/hanif-joshaghani/ §§§ To find all episodes of the Calgary Business Podcast, follow this link to the personal website of Allen Wazny: https://www.solarnity.io/podcast Feel free to reach out to Allen Wazny using one or more of the following links: ==> LinkedIn | https://www.linkedin.com/in/allenwazny/ ==> Email | [email protected] or [email protected]  ==> Instagram | @allenwazny --- Send in a voice message: https://anchor.fm/allen-wazny/message