This is the 14th episode in the “Errol’s Eye On” series dedicated to Errol Vas providing practical marketing and business advice to startups, small to medium-sized enterprises and large multi-national corporations. In this episode, Errol decided to focus on the marketing strategy of two watch manufacturers from the 1960’s Brand 1 | Saxony Dive Watch – Swiss manufactured; NY-based 1968 start; spent $1 million on advertising (in 1968!!); equivalent to $8 million in 2023 dollars.  In 1970, introduction of the Quartz brand of watches pretty much decimated the company. Brand 2 | Vostok – Russian watch brand; no advertising,  In the late 1950’s and 60s, the Russian Ministry of Defence mandated the production of Russian-made watches for Russian divers.  Made out of steel; had to be submersible to up to 200 metres of water. §§§ As promised during our chat, Errol provided the following links: Personal blog post on the Saxony Dive Watch:  https://errolvas.com/blog/f/the-fall-of-saxony-sheffield-watch-co For Vostok, Errol has not written a post yet, but there is a robust write up on wikipedia: https://en.wikipedia.org/wiki/Vostok_watches §§§ To learn more about Errol Vas and his work, click on one or more of the following links: Errol Vas Business Website | https://errolvas.com Errol Vas Business LinkedIn profile | https://www.linkedin.com/company/errol-vas-com/ Errol Vas Personal LinkedIn profile | https://www.linkedin.com/in/errolvas/ Errol Vas YouTube channel | https://bit.ly/3mzjRa0 Director of Marketing at Diversitech Global | https://www.diversitech-global.com §§§ To find all episodes of the Calgary Business Podcast, follow this link to the personal website of Allen Wazny: https://www.solarnity.io/podcast Feel free to reach out to Allen Wazny using one or more of the following links: ==> LinkedIn | https://www.linkedin.com/in/allenwazny/ ==> Email | [email protected] or [email protected] ==> Instagram | @allenwazny --- Send in a voice message: https://anchor.fm/allen-wazny/message