Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School, says a strong brand implies a quality product, and a high quality product at the outset is essential in building the brand. His forthcoming two-day Executive Education programme on brand building deals with...

Research by Dr Ben Barry, an Ogilvy Foundation scholar at Cambridge Judge Business School, into the way fashion brands use models reveals that women want those models, regardless of age or size, to inspire them with glamour, artistry and creativity, as opposed to stimulating just aspiration. His...

Luck, he says, is all about working hard to create certain capabilities so that when the opportunities arise you are the best prepared to take advantage of the opportunity. That’s what people call luck. That is what luck is all about.