Today’s conversation is with James Higgins. James is Founder of Ethical Bedding and Ethical Calm.  After retired from the banking world, James has been on a business journey and is best known for his sustainable sleep wizardry with Ethical Bedding. He describes himself as 90% Hippy and 10% Tarzan, and there’s lots to learn in this episode. Including following your guiding principles to create a business you actually care about, overcoming early challenges both financial and supply chain related, identifying if a business is viable to go all in on, and  We also cover James’ experience on BBC Dragons Den and the pros and cons of a show like that. Lastly, James has a suite of business ideas and plans from physical products to Digital and even consumables. I loved learning about his perspectives and insights on the different requirements in each. Learn to Podcast like a Pro - https://mypodcastmasterclass.thinkific.com/courses/PodcastMasterclass Connect with James: LinkedIn - https://www.linkedin.com/in/james-higgins-ethical-bedding/ Insta - https://www.instagram.com/inbedwithjames/ [email protected] Connect with Col: Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/col.cambro⁠⁠⁠ Email List - ⁠⁠⁠⁠⁠⁠⁠https://mailchi.mp/548e38ba5942/colincambro⁠⁠⁠ Support me: ⁠⁠⁠⁠⁠⁠⁠buymeacoffee.com/ColCamBro