Today’s conversation is with Benjamin Dennehy. Benjamin is the UK’s Most Hated Sales Trainer and today we unlock his sales secrets which you can action. Expect to learn where the title of UK’s most hate sales trainer comes from, and how Benjamin built his brand, business and service to escape a life he didn’t want to live. I ask about the biggest mistakes sales people make, why sales isn’t treated like a profession, how to be trusted rather than liked, the fundamentals of a good cold call, and just how Benjamin is so good at bouncing back questions to direct conversations where he wants them to go. This episode is packed with sales insight, but will also help you when it comes to understanding your psychology and that of those around you, and some great career and business advice from Benjamin on living life on your terms. This episode is brought to you by MyPodcastMasterclass, the video learning platform I’ve built to help you start, sustain, and scale your own podcast. Over the last 4 years, I’ve grown the show to the top 1% globally and along the way it’s unlocked opportunities for my business, my personal brand, added incredible contacts to my network, and so much more. Most podcasts that start fail, over 90% don’t make it past episode 8 and many that do never build a consistent high quality show with the guests they want. My podcast masterclass will give you the foundations, systems and processes to smash through those early barriers and build an impactful podcast in your niche. The link to enrol is in the show notes at https://mypodcastmasterclass.thinkific.com/courses/PodcastMasterclass Connect with Benjamin: LinkedIn - https://www.linkedin.com/in/benjamindennehy/ Sales Matrix - salesmatrixcourses.com YouTube - https://www.youtube.com/channel/UC50DMoaZxVftPQ14kLHpVMg Connect with Col: Instagram: https://www.instagram.com/col.cambro/ Email List - https://mailchi.mp/548e38ba5942/colincambro Support me: buymeacoffee.com/ColCamBro