When it comes to branding our candle business, there are so many aspects to consider and lots of decisions to make, but first we need to connect in with our intention and really dial into our purpose and how we want our customers to know and feel about our brand. The beautiful Kylie from Tiny Giraffe Art and Design joins me on the podcast to unpack and understand how to weave art, design and meaning into our branding and business in our most authentic way.   In this episode we chat about: - How incorporating art and design into your brand can evoke feelings, connections and emotions in your customer's minds and hearts. - Why being confident in your branding will help you increase sales. - The importance of carrying your brand palette across all the different customer touchpoints you utilise in your business.   ----------   KYLIE'S LINKS: Instagram: https://www.instagram.com/tinygiraffe.co/ Website: https://www.tinygiraffe.co/   SHOW LINKS: - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Sign up for my Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let’s be Instagram friends: https://www.instagram.com/candlebusinesscoach/   Make sure you SUBSCRIBE so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨   This podcast is sponsored by Long Story Short Design & Print - https://longstoryshortdesign.com.au/