If you've ever considered running ads to your candle business and thought it's all too complicated, or perhaps you've boosted a social media post here and there, then today's episode with the beautiful Ellen from Grounded Marketing is the episode you don't want to miss. Ellen and I deep dive into all things Facebook and Google ads and talk about how paid advertising is one of the best (and most effective) ways to grow your business.   In this episode we chat about: - Why there is a learning curve when starting the ads journey (for both you and the algorithm). - How advertising amplifies your current results based off your organic efforts (tip: ads are not a get rich quick fix). - Why having goals for your ads (and business!) is an important step in the journey.   ----------   ELLEN'S LINKS: Instagram: https://www.instagram.com/grounded.marketing/ Website: https://www.grounded.marketing/   SHOW LINKS: - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Sign up for my Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let’s be Instagram friends: https://www.instagram.com/candlebusinesscoach/   Make sure you SUBSCRIBE so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨   This podcast is sponsored by Long Story Short Design & Print - https://longstoryshortdesign.com.au/