There is so much potential when it comes to growing your candle business - and there are a lot of different ways you can approach marketing, advertising and social media to help the journey go a little smoother (and faster). The incredibly talented Erika from Mac & Ernie joins me on the podcast to talk tips and strategy, and to share advice regarding how to launch your business into the next level.   In this episode we chat about: - The differences between being inspired by your competitors and the dangers of imitation. - Why leading with intention and purpose is crucial in all aspects of your business. - How the customer experience is more than just servicing your customers during checkout.   ---------   ERIKA'S LINKS: Instagram: https://www.instagram.com/mac_ernie/ Website: https://www.macandernie.com.au/   SHOW LINKS: - The Candle Makers Collective:  =$27/month premium membership option: https://candlebusinesscoach.com.au/the-candle-makers-collective/ =$7/month lite membership option: https://candlebusinesscoach.com.au/the-candle-makers-collective-order-page-lite/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Sign up for my Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let’s be Instagram friends: https://www.instagram.com/candlebusinesscoach/   Make sure you SUBSCRIBE so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨   This podcast is sponsored by Long Story Short Design & Print - https://longstoryshortdesign.com.au/