Welcome to the second episode in our series called "Candle Maker Connections." This time Alicia, Bec and Sue join me on the podcast to talk about all things social media.   In this episode we chat about: - Why scheduling your social media content is a double edged sword. - The benefits (and drawbacks) of running paid ads. - How being authentic and showing up as your genuine self on socials is more important than the vanity numbers.   ----------   LINKS: Alicia: https://www.instagram.com/highlandhomefragrance/ Bec: https://www.instagram.com/carnation_candles/ Sue: https://www.instagram.com/revamped_treasures/   SHOW LINKS: - Discord Coaching Day: https://candlebusinesscoach.com.au/discord/ - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let’s be Instagram friends: https://www.instagram.com/candlebusinesscoach/   Make sure you SUBSCRIBE so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨