In a digital ecosystem where every click can lead to conversion, CAMP Digital’s Kate Donovan leverages her expertise to guide home service businesses through the intricacies of campaign digitalization. Alongside Megan Bedford, they continue the Around the CAMPfire series on the Can't Stop the Growth podcast. This episode focuses on the necessity of adapting advertising strategies in line with Google's evolving practices to maintain and enhance growth. With a spotlight on the vital interplay between SEO and the Google Business profile, and recognizing the pivotal role of Google Analytics 4, Katie provides listeners with an arsenal of strategies for mastering the digital landscape. Additional Resources: Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Connect with Megan Bedford Connect with Kate Donovan Learn More About CAMP Digital More information on Enhanced Conversion for Web (EC4W) SearchLight Digital (provides Offline Conversion Tracking) Guide to Google Business Profile Performance Insights Connect with our Sponsor, GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn