Adapting for Success: Strategies to Thrive, Part 1 with Bill Rossell and Alicia Johnston
Description
Navigating the evolving landscape of home service industries, Bill Rossell and Alicia Johnston bring their combined expertise to the latest episode of "Can't Stop the Growth" CAMP Digital series with host Megan Bedford. With over a quarter-century of industry wisdom, Bill, CEO of LB Capital, delves into the transformation from print Yellow Pages to digital dominance, emphasizing a customer-first approach. As a seasoned coaching manager from Nexstar Network, Alicia advocates for strategic marketing planning up to six months ahead for SEO and quarterly flexibility. Together, they unpack the "four c's" - cash, collections, collaboration, and coaching - that are key to recession-proofing businesses. They spotlight the human touch in customer interactions, whether through digital platforms, print media, or direct mail, and highlight the value of internal and external branding consistency.
Additional Resources:
Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
Connect with Megan Bedford
Learn More About CAMP Digital
Connect with Bill Rossell
LB Capital, LLC
Connect with Alicia Johnston
Nexstar Network
Connect with our Sponsor, GoodLeap
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn
Episode Description: How do you overcome fear in a leadership role? From navigating uncertainty to strategic decision-making, Chad Peterman unpacks the essentials of leading in challenging times. Drawing from personal experiences and extensive insights, Chad explores the critical role of...
Published 06/18/24
Learn how video can make your home service business competitive.
In this episode of "Can't Stop the Growth," Megan Bedford welcomes Nancy O'Hare-Zika, owner and president of Yellow Dog Creative. Nancy dives into the transformative power of video marketing for home service businesses and reveals...
Published 06/13/24