CSTG 172: Leveraging Consumer Financing for HVAC Business Growth with Eric Howarth and Ken Goodrich
Description
Chad Peterman is joined by industry veterans Eric Howarth, GoodLeap, and Ken Goodrich, Goettl, to discuss the transformative power of consumer financing in HVAC businesses. Eric and Ken delve into the effectiveness of consumer financing and how it can revolutionize sales growth, drawing examples from successful companies like Renewal by Anderson, Essler Group, and Moore Group.
The conversation covers a spectrum of financing strategies, including using fixed-rate long-term loans and no interest, no payment options to alleviate customers' "cash separation anxiety."
Additional Resources
Chad on LinkedIn
Chad Peterman | CEO | Author
Eric Howarth on LinkedIn
Ken Goodrich on LinkedIn
Peterman Brothers Website
Learn More About GoodLeap
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