Cullen Talley a seasoned entrepreneur, investor, and coach, discusses the importance of competitiveness and discomfort in achieving success. He shares his personal experience as a competitive swimmer and endurance athlete, highlighting the mindset required to stay in discomfort and push through challenges. Talley emphasizes the need to start small and gradually increase discomfort levels, setting clear goals and measuring progress along the way. He also stresses the value of having a third-pa...