In this episode we are celebrating the career to date of Katrin Zimmermann. Katrin launched TLGG’s New York office. As Managing Director, she is responsible for consulting services with global clients. At TLGG, Katrin has served and mentored clients on business strategy, digital transformation, marketing transformation and innovation up to the C-suite. Prior to joining TLGG, Katrin co-created the Lufthansa Innovation Hub (named as best digital lab by Capital Magazine in 2017 and 2018) with global responsibility for business innovation where she developed ventures in the services and mobility field from Seoul to Berlin. She has a deep knowledge of digital marketing and growth hacking techniques which enabled new ventures to scale quickly and incumbent players to strategically maximize their ROI. Katrin has over 15 years of client-side experience in travel, hospitality, logistics and loyalty. She is also an expert in web analytics, SEO and SEM. She has a proven track record of driving traffic and improving conversions through data-driven optimization strategies. In our conversation we discuss the early influence of her Montessori education, her apprenticeship with Lufthansa, the transferable skills and experience she developed as a Flight Attendant and how she has built her career block by block, having fun, creating opportunities and taking them even (or maybe especially) if they took her outside of her comfort zone so that she now finds herself fulfilling one of her dreams which was to live and work in New York City. I enjoyed getting to know Katrin during our conversation and I look forward to hearing what resonates with you. Connect with Katrin LinkedIn: Katrin Zimmermann Email: [email protected] Website: TLGG Consulting   Thank you to our sponsors: ASKE Consulting Email: [email protected] Aquilae Email: [email protected] Episode Directory on Instagram @careerviewmirror   If you enjoy listening to our guests career stories, please follow CAREER-VIEW MIRROR in your podcast app.  Episode recorded on 8 February, 2024.