In this bonus Episode 10 with Lacy Hawkins, the National Brand Ambassador for Monkey 47, Nicola Olianas, Global Brand Ambassador for the Branca Distillery, makers of Fernet-Branca, Carpano Antica Formula, and more. Lacy and Nicola discuss their various sales techniques, including how to turn a No into a yes, how to get the distributor to become your Brand Ambassador, the realities of Brand Ambassador burn out, and so much more Other points discussed on the show were: Best practices that helped them moved up within the company Why sharing your successes is important and how to do this well. What to do if you do not believe you will hit your goals. The challenge of transitioning from bartender to Brand Ambassador How to close the deal with a buyer How to leave with a yes. Best practices to become a better partner to your Distributor. How do you make an impact on an account when you do not live in that market. Wise words of advice for up and coming Brand Ambassadors