In the premiere episode of Celebrating the Brand Ambassador kicking off in November 2020 during the pandemic, I have the pleasure of interviewing Tracey Eden, Bartender and part-time NYC Brand Ambassador for Empress Gin, and Mathew Riordan NY Market manager for Barking Irons. In this episode, we discuss: The unusual ways that Tracey and Matt came into their current roles. What it is like to be a part-time BA. The challenges and benefits of being a market manager for a small brand Matt and Tracey used proven techniques to gain placements and build their brands in the competitive market of NYC. Operating as a BA during the pandemic. Methods for getting to know the buyer The benefits of working with Brand Ambassadors from other brands. Challenges and benefits of BA utilizing Social Media to build their brand presence and drive sales. How to be a better partner to your account by thinking outside of the box Benefits of split basing Off-premise a whole new world.