Description
This week on Episode 11 of "Celebrating The Brand Ambassador." I have the pleasure of interviewing Michael Toscano, NYC Brand Ambassador for Woodford Reserve" and Ian Burrell, the self-appointed and world-famous Global Ambassador of Rum.
This episode discusses what it is like to be a sober Brand Ambassador, how Ian gained his title and "built his own table," plus
Michael experience working at Enterprise Rental Car and making Sales at Angie’s list
And working in this corporate environment prepared him for this current role.
How he started working in our industry as a Bar Back and slowly moved his way up to the bartender to GM
His lesson on learning how to navigate all the layers of corporate america
Being a sober Brand Ambassador is the best decision he ever made, and how it has led to new opportunities in his life and at his company.
Ian Burrel - Tells his story of how he became the self-appointment Global Brand Ambassador for Rum
How and why he built his own table in the industry.
Why he launched his Rum Festival in 2007
How building your own table can help you launch your personal brand
This industry has limitless opportunities- if you make them
How he first started working with Appleton Rum
Why a Brand Ambassador is different than a sales rep.
How he learned about Rum and became well known in the category.
Why it is essential to keep learning and how to do that.
The inspiration behind his Equiano Rum
How he learned how to be a great presenter
Imposter syndrome: We all feel it, and how can you handle it.
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Published 04/15/24
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Published 04/03/24