Episode 19: Jenna Murray & Taylor Corrigan
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Description
Today, on Episode Nineteen of "Celebrating the Brand Ambassador," I will have the pleasure of interviewing, @thescotchmadame Whiskey Brand Ambassador for @PernodRicardusa American division and @Tjdcorrigan National Premium Whisk(e)y Ambassador @brownforman Canada.⁠ In this episode, we discuss what it was like to work part-time as a Brand Ambassador. The benefits and the challenges of the role. Working part-time helped them decide if the BA role was the right fit for them. Jenna discusses the perks of working for a smaller company, such as seeing the company's inner workings and being included in senior management meetings so you can learn the commercial side of the business. I discussed the time I had to train Pdiddy and being more nervous about presenting to the CMO of the company. Why presenting to your peers is the most intimidating audience and how to get over it. Challenges of being a Brand Ambassador and systems they put into place to overcome them. Scheduling best practices The conflict between marketing and sales The challenges of new management Benefits of using the tracking program called Lillypad How to use Google maps to track your progress in your market How they used their networks and business connections to help elevate their careers within the company. Best practices for growing your network and maintaining them. Last words of advice to New Brand Ambassadors.
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