Meet H. Joseph  Ehrmann H.Barman/Consultant/Educator - 12th Proprietor of the Elixir Bar  & Chief Mixology Officer and Partner of Fresh Victor and April Watchel 24 year veteran in the beverage and hospitality industry. An experienced mixologist, a cocktail and spirits instructor, Founder and CEO of Cheeky, and the Host of the Movers and Shakers podcast. In this episode they discuss: Their career paths within hospitality and their inspiration to creating and launching their own products. How their business models changed with the times. Spirit competitions - why they are worth entering, which ones to enter and why. What keeps them up at night as entrepreneur Such as validating if there product is the right fit for the market. Do they need to raise money or not Who can they bounce ideas off of when you are the senior person. Keeping in touch with the changing market Would they hire BA for their brands and what qualities would they look for in that hire. What they do to build mini advocates for their brand. H- speaks about his time at Disney school, why it was important and what he learned from that experience. April discusses her decision to rebrand from “swig and swallow” to “cheeky” Challenges of finding the co-packer and realities of doing it yourself.