Episode 25 of "Celebrating the Brand Ambassador," I had the pleasure of interviewing, Jordan Zimmerman @Jzimmerman_tx  Premium Whiskey Education & Advocacy Leader at @Brown-Forman and then Brand Ambassador for The Macallan Single Malt Scotch Whisky Cam Millar. Don't forget to hit subscribe to stay up to date on the latest episodes and please leave us a review. In this episode we discussed: What their roles are and all the responsibilities that fall under their roles. Cam discusses how he discovered the role of Whisky Ambassador as a person not coming from the cocktail industry and what he did to prepare for the role. Why being authentic is the approach to the role. Jordan discusses how they honed in their hiring by focusing on the skilsets that you cannot training: Being able to connect Willingness to learn Things that Jordan and I did to grow in our roles and connect with the trade as outsiders to the industry. What they did to educate themselves to become comfortable giving any presentation. How do you handle the question that you do not know the answer to and establish your expertise - Cam speaks to some of the interviews he conducted during the pandemic that not around McCallan but more about life, culture etc..  Keeping it topical but not tone deaf to what was happening in the world. Jordan speaks about bringing social media to the forefront during the pandemic. Standard guideline to follow on Social. Cam discusses how he helps bartenders become advocates for your brand  - (50:13) Jordan discusses how out of necessity she developed a digital google form for BA’s to fill out for every activations to streamline legal approval to get the yes. Jordan discusses keeping a folder of templates that can easily filled out by BA’s and be easily legally approved i.e. menus, invites etc. Cam discusses best practices of working with Distributor by being proactive and managing upwards to make sure you are both able to achieve your goals. Jordan - discusses why being selective with your reps is so beneficial to your success and what leg work you can do beforehand to make you are paired with the right one. The value of saying “no” Great practices of coming back into the market after covid. Advice to new brand ambassadors such as: Don’t be afraid to ask for help! Write down your Why- why do you love this job Nobody knows how to do this job. Have a goal