This week on Episode 27 of "Celebrating the Brand Ambassador," I had the pleasure of interviewing, Nathan S. Reffell, the Multicultural Brand Ambassador for Bacardi and Kyle McHugh Director of Advocacy for Samsung and Surrey. If you like what you hear please subscribe and leave a review. Show Notes Discuss their current roles and responsibilities, Nate as the Grey Goose Brand Ambassador in Texas and Kyle as Director of Brand Advocacy for Simon Surrey. Nate- Shares how he went from Bartender to Brand Ambassador Kyle shares the story of his history in the industry and how he landed his role at Samson Surrey Nate- shares how he came to learn about Grey Goose and the challenges of promoting vodka Nate - gives a great demonstration of how to place your brand messaging into a conversation organically Nate- speaks to how he made bartenders advocate for the brands Kyle talks about the early days of Brand Ambassadorship and how he first became a Master of Whisky Kyle discusses the training program created, so each ambassador earned the title "Master of Whisky." Tactics we have each learned to give better presentations. Nate discusses how entering competitions change his career. Nate speaks to his new role as the multi-cultural role for Bacardi We discuss why getting out of your comfort zone is vital to spend time in different neighborhoods and communities. Kyle speaks to some of Samson and Surrey's efforts to build a more diverse and inclusive community. Kyle explains why your career development plan is essential for building a well-rounded BA team. Why goals are important to your career Being careful about social media and what unexpected consequences it can have. Kyle speaks to how BA's should approach the off-premise. We all discuss how to have a successful work with - do's and don't Kyle and Nathan share last words of advice