Gene discusses  general population numbers as provided by The US Census,  (2019)   and the breakdown of small businesses owned by women, all minorities and veterans. This information can be used by  listeners to create  better sales and marketing strategies and reveals a large disparity of representation  by minorities. Also discussed are podcast listeners broken down by gender and  ethnicity  and finally  Gene's October podcast schedule which will include five successful  hispanic business owners. 909-2300024 [email protected]  https://ceoto rainmaker.buzzsprout.com  Support the show