Embarking on a transformative journey with Dr. Guadalupe Buitron, we unravel the threads of social justice and business acumen that weave together the tapestry of Financially Capable LLC. As the progeny of Mexican immigrants, Lupe's narrative is one of tenacity and cultural pride, guiding her path from a bilingual mental therapist to a beacon of financial wisdom for communities often left in the shadows. Her entrepreneurial spirit is a lighthouse for first-generation individuals and communities of color, illuminating the steps toward financial wellness and social mobility.  Amidst the confluence of academic rigor and entrepreneurial zest, Lupe stands as a bastion of innovation. Bridging her expertise as a Business professor with the realities of entrepreneurship, she imparts a wealth of knowledge on the psychological facets of financial literacy. Her approach cuts to the core of the mental blockades that thwart many from achieving economic prosperity. We navigate the nuances of financial therapy, and shine a spotlight on the burgeoning market of Spanish-speaking entrepreneurs in Southern California, underscoring the power of self-awareness in leadership—especially for those trailblazing first-generation college graduates forging their fiscal paths. Confronting the daunting barriers of financial mindsets, we traverse the landscape of entrepreneurial evolution, where mindset shifts from scarcity to abundance can alter the course of one’s business voyage. Through Lupe's recounting of triumphs over financial literacy deficits, she emerges not just as an advocate but as a symbol of hope for young Hispanic women and all who dare to tackle their financial fears. Join us as we celebrate these victories and acknowledge the journey ahead, fortified with the insights and inspiration that Lupe imparts on our bi-monthly expedition toward financial empowerment. [email protected] Lupe Buitron: 1951-425-4021 www.ceo2rainmkr.com You Tube- Ceo To Rainmaker - Gene Valdez Support the show