In this episode, Hannah Munro is in conversation with James Owen, Global CFO, Profiles Division, at Kantar. James shares his expertise in financial planning and forecasting, shedding light on the nuances of the dynamic business landscape. Also covered on the podcast: Importance of using market data as a benchmark for performance comparisonsStrategies for managing the challenge of ensuring effective communication and understanding of financial dataLeveraging Integrated Business Planning to improve forecasting accuracy and resource allocationThe evolving role of finance professionals and the increasing importance of data science in financeEvaluating candidates for finance positions based on emotional intelligence and business acumenThe value of scenario planning with ambition, realism, and prudence in mind Links mentioned in this episode: James’ LinkedInLearn more about KantarChief Financial Officer UK Flagship SummitExplore other CFO 4.0 Podcast episodesSubscribe to our Podcast!