Innovation / #30 / Innovation is at the heart of everything we do, and entrepreneurial spirit is a core value to our Group and a key to our success. Add to those ingredients, and in Forat Al Haider’s words: storytelling, authenticity, boldness, and an agile mindset. In this episode of The Podcast, Lynn Al Khatib, VP of Communications, hosts Forat Al Haider, Director of Beauty Innovation, to talk about his role in creating and partnering with brands for our Group, most importantly brands that speak to our consumers as much as to us. Forat also takes us through his journey with Ghawali, our luxury oriental fragrance brand.