“We had a different view of what the world should look like, and no one was building it….. we had this deep fire in our belly, this stubbornness to will that world into existence…. that has showed that there’s a different way to do capitalism." Simon Griffiths is the Co-Founder & CEO at Who Gives A Crap. If that’s not enough to get you interested in listening, his incredible story will. In 2012 a crazy idea popped into his head, to start a toilet paper company with a difference - giving 50% of their profits to charity. What triggered the idea was learning that 2.4 billion people at the time didn’t have access to a toilet. That's roughly 40% of the global population. How did Simon go about making the idea a reality? A crowdfunding campaign that involved sitting on a toilet for over 50 hours until over $50,000 was raised. Host: Jenelle McMaster is Deputy CEO Oceania and Markets Leader at EY. Guest: Simon Griffiths Co-Founder & CEO at Who Gives A Crap