Join us in an insightful episode of the "Change is Possible" podcast as we sit down with Marni Allen, the accomplished Chief Marketing Officer at Bioniq and one of the Forbes UK 50 Women to Watch in 2022. In his engaging conversation, Marni delves into her extensive marketing journey, sharing her wisdom on consumer centricity and its pivotal role in today's marketing landscape. Whether you're a startup founder, a marketing professional, or someone contemplating a career shift, Marni's experiences and advice offer valuable perspectives. If you ask yourself these questions: Why a marketing career? How to start a marketing career? Which marketing career is right for me? Tune in for a candid discussion filled with actionable takeaways on navigating the ever-evolving world of marketing, consumer relations, and career growth. Chapters 00:00 Introduction and Background 02:03 Why Marketing career - what drew Marni to this field 05:18 Career Transition: Hotel Industry - MBA - Marketing career 10:20 Consumer Centricity in Marketing 18:50 Qualities for Success in Marketing 20:42 How to make your voice heard 24:11 Approach to Career and Job Changes - First 30, 60, 90 days strategies 28:51 Transition from Corporate to Startup 35:57 Building Personal Brand and Recognition 40:26 Impact of AI on Marketing 46:19 Finding Fulfillment in Your Career 47:26 Consumer Understanding for Startup Founders 50:50 Is marketing career right for me - advice for those who want to develop in this field 52:30 Transitioning to a Marketing Career Mid-Career Remember to subscribe to Change is Possible podcast for more enlightening conversations on career development and professional growth. Share your thoughts and experiences in the comments below! WATCH THE PODCAST ON YouTube: https://www.youtube.com/channel/UCI1aeNZ-2lqnp9l1VJu2FOQ FOLLOW THE HOST: Linkedin: https://www.linkedin.com/in/anifilipova Personal site: https://anifilipova.me/ FOLLOW OUR GUEST : LinkedIn: linkedin.com/in/marni-allen