At a recent business event I had 30 seconds to introduce myself and what I did. This is the so-called elevator pitch and it’s not as easy as you might think.  Having seen how some people were struggling to get their description done in 5 minutes let alone 30 seconds it was suggested we use the quick little formula – I help …. To …. By….   I was the next one up so I sat there and said: “I help people make changes in their life or business by managing their minds”. It worked because everyone went ‘oooohhh’ and wanted to know what does that actually mean and how do you that. And it got me thinking that it's a long time since we've actually talked about what it is we actually do or rather the idea behind what we actually do. So today we're going to put that right because we’re going back to basics and thinking about what fundamentally underpins everything we talk about at Brilliant Living HQ.  It’s also the subject matter of my Changeability book and underpins the whole Changeability process and practice and Brilliant Living products. It is mind management!  What is mind management? The key question is what is mind management and why do we all need it. At it’s most basic level mind management is about managing your mind. Which maybe isn’t saying much – or more like it’s saying the same thing twice – there’s a nice word for that – tautology! But mind management is about managing your mind and we’re very keen on the whole idea of it. Our strap line here at Brilliant Living HQ is ‘Mind management for your best life and business’ or at least it was until we changed our site recently – we thought our logo looked better without it but maybe we should put it back somewhere so people know what it’s about! And the strapline to our podcast (and the Changeability book) is ‘Manage your Mind – Change your Life’. Why the obsession with mind management – what lies behind it? Mind management is the idea you can: ‘Harness the amazing power of your mind to help you get what you want in life.’  In other words you can reprogram or train your mind to create the right mindset to change what you don’t like into what you do like, and achieve your desires and live life to the full. “The state of your life is nothing more than a reflection of your state of mind.” ~ Wayne W. Dyer. That’s a good start, but can we define it further and look at the individual elements of ‘mind management’ to get a better working definition?  How do we define mind management? The Business Dictionary defines management as: “The organisation and coordination of the activities of a business in order to achieve defined objectives.” The Merriam-Webster dictionary adds a useful extra dimension defining management as: “The act or skill of controlling and making decisions about a business.” If we take these definitions together and replace business with the mind we come up with: “Mind management - The act or skill of controlling, organising and coordinating the activities of the mind in order to (make decisions to) achieve defined objectives.” This does assume that you have already determined what you want from your life, and have a vision of your defined objectives (goals) and what you have to do to achieve them. And for us that’s where it always begins – getting clear about what you want – because there are clear mind management reasons for doing this and for using the power of your brain and mind to help you achieve those goals and the changes you want. It has to start with intention plus inspiration which equal your vision or goals.  If you want to know more about that go to brillliantlivinghq.com/goals to be one of the first people to find out about our goals challenge. So that’s the management bit. Now for the second part.  The Mind There ar