In this episode, we explore how to build your own personal brand and why it matters. Your personal brand is crucial. It establishes how people perceive you and get to know you. Personal and Professional. How do you want to be known? What order are the qualities you want to be perceived as having? How do you want to make people feel? How can you add value to others? What is unique about you? What are you best at? What stories reveal who you are? How can you communicate who you are with your words? How can you communicate who you are with your body language? How can you communicate who you are with your voice?