Belief Leadership: Belief in an idea leads to change, not just the idea itself The power of belief as a central theme Techniques from psychology, cognitive behavioral therapy, NLP, street epistemology, and deep canvassing Personal struggle with depression and understanding the importance of changing beliefs Beliefs drive behavior Belief at its best: propaganda, advertising, sales, consultancies, and therapy Belief is crucial in creating long-term, consistent change Understanding how beliefs work and generating conviction in actions Inspiring others with your work Overcoming depression through changing beliefs instead of thinking Effective realism: emotions dictating the way we filter experiences Creating a specific worldview or set of beliefs Core beliefs vs. emotional beliefs Belief leadership: changing beliefs inside oneself and leading change in the world The role of motivation and belief in driving consistency Studying hypnosis and psychotherapy for belief change Scaled framework for transforming beliefs Learning NLP and working with Dr. Richard Bandler Influence of the metamodel and belief change techniques Belief leadership as distinct from hypnosis, NLP, coaching, and cognitive behavioral therapy Cultivating belief through stories, community/culture, and actions Scaled framework for belief leadership: stories, community/culture, actions, language, emotions, and identity Insights from social psychology, motivation, propaganda, brainwashing, and cult programming Importance of belief leadership in the era of AI and information access Exploring the SCALED framework Stories: shaping beliefs Community/Culture: influencing beliefs, creating tribal attitudes Actions/habits: driving beliefs and reducing cognitive dissonance Belief as a core part of leadership Understanding and cultivating belief with the SCALE framework: story, character, action, logic, emotion, and drive/desire Belief Leadership approach: practical and useful insights from various fields Changing minds: cultivating the experience for others to change their own minds   Join my Newsletter: https://owenfitzpatrick.com/newsletter/ Visit my website: https://owenfitzpatrick.com/